Market Report, "Rtds/High-Strength Premixes in Croatia", Published
After the literal explosion of malt-based RTDs in the summer of 2011, it remained to be seen if the trend was to continue in 2012. The summer of that year confirmed Radlers as the star of alcoholic drinks. Sales increased by 130% in total volume and by 124% in total value terms, reaching 10% of beer total volume sales in 2012. It is interesting to note that beer was not cannibalised by malt-based RTDs, but that sales were taken from...
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