New Market Research Report: Naturally Healthy Beverages in Mexico
The most important trend during the review period was that of the rapid growth and expansion of superfruit drinks in the country. After the entrance of the Ocean Spray brand in 2002 the division saw growth until the ambitious launching in early 2010 of the Del Valle Antiox brand by Jugos del Valle which captured the attention of consumers with flavours that were not usual in the market (acai, cranberry, and pomegranate). After this launch and taking advantage of the...
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