Rtds/High-Strength Premixes in Brazil - New Report Available
RTDs/high-strength premixes recorded a 7% increase in total volume sales in 2012. This was faster than the higher review period CAGR, although slower than in 2010 and 2011. Spirit-based RTDs continued to drive sales, mainly due to the investment of leading players in innovative flavours. For example, Diageo released passion fruit/lemon, cranberry/lemon, and apple/cinnamon flavours in May 2012.
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