New Market Study Published: Cider/Perry in Mexico
Cider/perry, once a household staple during Christmas and New Year celebrations, has found itself struggling to compete not only with other types of "celebratory" alcoholic beverages such as wine and champagne, but also increasingly with spirits. Cider/perry may still be part of the holiday tradition for older generations of Mexicans who heavily associate the drink with Christmas and New Year's Eve, but the tradition has largely failed to catch on with younger drinkers who are seeking to create...
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