New Market Research Report: Underwear, Nightwear and Swimwear in Germany
In 2012, underwear, nightwear and swimwear witnessed a positive performance in Germany. The category grew by 2% in current value terms in 2012, to reach EUR5 billion, as price volatility of raw materials, namely cotton, experienced significant price increases in the last two years of the review period. Many manufacturer brands were forced to pass price hikes onto the retailers in order to attain profit margins. Furthermore, the increased focus on higher-valued items, such as shapewear for women...
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