New Market Report Now Available: Jeans in Turkey
In 2012, jeans recorded 2% volume and 3% value growth. The total size of the category reached 27 million units and sales of TL1.2 million. Despite similar volume growth in men's and women's jeans, of 2% each for 2012, the unit prices in men's jeans recorded higher growth of 2%, compared to 1% contraction for women's jeans. The unit price growth in the overall jeans category is mostly due to the unit price increase in men's jeans, as female consumers...
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