Fortified/Functional Packaged Food in Argentina - New Market Report
Bakery products had the fastest value growth within FF packaged food as consumers are more sceptical about products that claim immediate benefits and started to switch to traditional products with natural fibre like bakery for digestive health care. Within dairy, both pro/pre biotic spoonable and drinking yoghurt had lower growth in 2012, by almost a half in the case of drinking format, whereas spoonable yoghurt continued to grow at healthy rate of 21%.
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