New Market Report: Bath and Shower in Australia
Sensory attributes and appealing product concepts were key drivers of sales. It is the norm in bath and shower to position products with concepts representing exotic tropical locations, relaxation themes associated with spa and nature and those containing natural ingredients such as aloe and honey. However, there are a limited number of completely natural products on the market; most aspire to imitate natural fragrances that evoke emotional responses of wellbeing. Fragrances linked to food are...
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