Sets/Kits in Nigeria: New Research Report Available at Fast Market Research
Hair care kits continue to make up the vast majority of sets/kits in Nigeria, although direct sales outlets, such as Forever Living Products Nigeria Ltd, are now offering multi-purpose cosmetics kits. Price is the main reason for the low penetration of non hair care products in sets/kits as it is cheaper to buy stand-alone products rather than a pre-made kit. Hair care, on the other hand, managed to stand out in retail and attract upper- and middle-income consumers looking for...
View full press release