New Market Report: Wine in Japan
Wine, having demonstrated growth for the first time in 13 years in 2011, continued to grow in 2012 to register 2% increase in total volume terms. The growth was mainly driven by the growing popularity of still light grape wine and sparkling wine. The efforts that manufacturers had taken over the last decade to encourage consumers to drink wine proved successful in 2012. Manufacturers increasingly introduced more wine products using screw caps. They also introduced wine in PET bottles and...
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