New Market Study, "Carbonates in France", Has Been Published
The category was strongly impacted by the introduction of the so-called "soda tax" in 2012. The tax was originally proposed as part of a raft of austerity measures designed to reduce the country's fiscal deficit. However, it was mainly promoted in the media as an "obesity tax", encouraging healthier choices, such as water and pure juices. The tax was applied to all beverages with added sweeteners, including artificially sweetened soft drinks. As a result, this tax and the communication campaign...
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