New Market Research Report: Calming and Sleeping in Iran
Calming and sleeping is a relatively new OTC category in Iran. There is wide range of domestic and imported brands in the category, all of which are herbal/traditional in origin. The increasingly hectic lifestyles being led by many Iranian people in recent years, especially those living in Tehran and the country's other major urban areas, have resulted in rising demand for sleeping aids. While OTC sales of synthetic calming and sleeping products are not permitted under the regulations of the...
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