Market Report, "Bottled Water in France", Published
In 2012, leading players continued to focus on communication activities and price promotion in order to attract consumers. The communication concerned health benefits of bottled water and the environment. For example, Danone explained the cycle of a rain drop in its Hydrations brand. All players from producers of private label to leading brands compete on that basis of price with sales promotions, such as buy-one-get-one-free. As a result unit prices remained stable while volume sales increased...
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