Market Report, "Concentrates in Bulgaria", Published
Powder and liquid concentrates were in the two opposite states of development: while powder concentrates was actively advertised and developed, liquid ones declined over the review period because few new product developments or other innovations were made by companies producing them. This trend continued in 2012. Some companies which make powder concentrates even tried to position them as healthy in line with the health-conscious trends, emphasising sugar-free products fortified with vitamins.
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