Market Report, "Baby and Child-Specific Products in Australia", Published
The innate desire of parents to do the best for their children is at the core of why baby and child- specific personal care is among the most consistent types of beauty and personal care. Parents are generally more educated about and engaged with brands and products made specifically for their babies. These products are considered as necessities by parents, as brand marketers have been successful in positioning specific benefits for babies and children. Many parents are educated about...
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