New Market Study, "Jeans in Egypt", Has Been Published
A bounce back in jeans sales is driven by the return of the wealthy upper class after the 25 January Revolution and the squeezed middle classes opting to buy cheap economy brand jeans in times of economic uncertainty. Economy jeans recorded the second largest increase in current value growth, increasing by 6% to reach EGBP1.2 billion in 2012. It is by far the most valuable category in the Egyptian jeans category.
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