Just Released: "Hair Care in Canada"
Companies are marketing their products as effective alternatives to visiting a hair salon. They are creating highly specialised products that are directly in line with the latest fashions. In terms of shampoos, conditioners, styling agents and colourants, consumers remained price flexible as a result of new, innovative product formulations. Hair strengthening and health benefits were popular claims on the manufacturer-side. Producers added strengthening components to shampoo formulae, such as...
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