New Market Study, "Bottled Water in Morocco", Has Been Published
2012 represented a new era for bottled water in Morocco, as leading players adjusted their strategies and geared up their marketing and communication activities to emphasise not only the health and natural benefits of bottled water, but also their efforts to help protect the environment. For instance the company Les Eaux Minerales d'Oulmes introduced a new bottle under the name Sidi Ali, of which 30% is vegetal origin. The bottle is entirely recyclable, produced from the residues of sugar cane;...
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