Recent Study: Alcoholic Drinks in Italy
In 2012 the overall performance of alcoholic drinks registered a slight improvement compared to the review period's average annual performance. Total volume growth was static with the poor performance of the on-trade channel partially offset by the off-trade channel showing positive growth. In current value terms both the on-trade and the off-trade channel showed better performances: the off-trade channel registered a positive 2% increase while the on-trade channel had a decline of 1% .This was...
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