Home Improvement in India - New Market Study Published
Premiumisation was a recurrent theme in home improvement in 2012. For example, there was a transition from solvent-based paints to water-based paints in decorative paint. However, the pace of transition in India is not as fast as it is in Europe. Similarly, demand for vitrified tiles increased in 2012. This clearly showed that consumers are willing to pay more for tiles which have a finer texture. Much on the same lines, demand for premium sanitaryware was on the rise in...
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