Market Report, "Toilet Care in Belgium", Published
Sales of toilet care were governed by three selling points in 2012: ultra-efficiency, convenience and discretion. Consumers appreciated powerful cleaning products for the toilet and were willing to pay higher prices for them. The most convenient way to keep toilets clean without effort and especially without touching anything is to use ITBs, particularly rim blocks. In addition, discretion played a growing role, as exemplified by the success of rim blocks without a cage in 2011-2012 and the...
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