Naturally Healthy Beverages in the Czech Republic - New Study Released
Volume sales of naturally healthy beverages increased in the Czech Republic in 2012 due to the general health awareness. However, Czech households with lower purchasing power chose soft drinks and hot drinks more carefully but purchased naturally healthy beverages more frequently. NH hot drinks performed better than NH soft drinks as Czech consumers showed more willingness to spend on hot drinks and enjoyed the tastes of fruit/herbal tea, green tea or instant coffee with a rich cream and aroma.
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