Recently Released Market Study: Dermatologicals in Bulgaria
Dermatologicals is yet to develop fully in Bulgaria, and is still far from maturity. There is quite a large portfolio of products covering various needs, but few of them are popular enough amongst consumers to have any significant influence. The most popular brands in dermatologicals are Nizoral from Johnson & Johnson Bulgaria and Allergosan from Sopharma. They retain their popularity even without serious marketing efforts by their manufacturers. These products remain popular mainly due to the...
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