Now Available: Carbonates in Bulgaria
Carbonates was the largest and most popular category in soft drinks in 2012. This is due to the fact that carbonated drinks were available for much longer than other categories, thus becoming a traditional choice for Bulgarian consumers. Because of that, it also had a large number of competitors, both domestic companies which rely on low prices and multinationals with strong and widely recognised brands. Furthermore, carbonates was considered unhealthy and a bad choice for people on a healthy...
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