New Market Study, "Fortified/Functional Beverages in the US", Has Been Published
The fortified/functional (FF) beverages industry is receiving increased government scrutiny and facing lawsuits. In turn, this led to a slight slowdown in industry performance. Off-trade value sales of FF beverages grew by 8% to reach US$25.0 billion in 2012, lower than the 11% achieved in 2011 but higher than the review period CAGR of 6%. The Federal Trade Commission (FTC) started to increase its focus on health claims made by food and beverage companies and in September 2010 charged that...
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