New Market Report: Fragrances in Georgia
Mass fragrances continued to see a growth trend in 2012, and benefited from high popularity amongst consumers due high affordability, with a reasonable price/quality ratio. The typical mass product in fragrances costs on average GEL40 for 50ml. Such products are highly promoted by direct sellers, and are often advertised via celebrity endorsement in order to gain share within the category and to rapidly gain popularity amongst consumers.
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