"Bottled Water in the Netherlands" Published
In 2012 bottled water registered a 1% increase in total volume sales as functional bottled water and flavoured bottled water offset the weaker performances of carbonated and still bottled water. Carbonated and still bottled water value sales were under pressure as retailers used these products as traffic builders by offering them at discounted prices. In addition, consumers have become more willing to buy lower-priced brands and private label products as the perceived difference in quality...
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