New Market Research Report: Bath and Shower in France
In 2012, bath and shower was characterised by a high level of innovation, in particular within body wash/shower gel. Mass manufacturers launched more sophisticated and exotic fragrances in order to bring added-value to maintain stable prices, but also to recruit consumers who tend to purchase products in chemists/pharmacies. Some of them also launched bigger formats in order to meet the needs of households which were obliged to reduce their expenses. Consumers, for their part, proved to be...
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