Market Report, "Hair Care in Italy", Published
The hair care market in Italy is driven by supermarkets and hypermarkets on one hand and by chemists/pharmacies and beauty specialist retailers (perfumeries) on the other; all four channels held double-digit value shares in 2012, with supermarkets holding the highest share at 19% and chemists/pharmacies holding the next highest share at 14%. Beauty specialist retailers and hypermarkets each accounted for 11% of value sales of hair care in 2012. Pharmacies are showing an increased assortment and...
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