New Report Available: Beauty and Personal Care in India
Beauty and personal care continued to show consistent growth in value terms in 2012, driven mainly by the uptake of higher-priced products with new claims by urban consumers, and new consumers in second- and third-tier cities, who continued to show greater interest in self-grooming. To leverage the consumer base in second-tier cities, the leading companies continued to introduce products in smaller pack sizes and innovative pack formats to stimulate interest and increase the desire to try out...
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