"Laundry Care in New Zealand" Published
2012 saw Unilever New Zealand Ltd launch Persil Pods, a new liquid detergent in the form of a concentrated tablet. Unilever New Zealand Ltd trialled the new format, hoping for similar success of products such as automatic dishwashing tablets. However, the product is in liquid format instead of compact powder tablets, which had been trialled previously but were deleted due to poor uptake.
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