New Market Study Published: Apparel in Turkey
Since the end of the recession in 2010, apparel in Turkey reversed the recession-related decline into positive volume and value growth. Increasing post-recession optimism encouraged consumers to buy more and pay more, inducing positive volume and value growth across all categories, while encouraging a shift towards branded apparel. This resulted in significant expansion of retail coverage and parallel growth in revenues for major brands. Apparel in Turkey recorded positive volume and value...
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