New Market Study, "Fortified/Functional Beverages in Norway", Has Been Published
Fortified/functional beverages is a far smaller category than fortified/functional packaged food, with fortified/functional hot drinks not existing in Norway. Fortified/functional beverages accounted for 24% of overall fortified/functional value sales in 2012. FF energy drinks dominated the category in 2012, accounting for 87% of value sales. FF energy drinks is driven by a consumer group of young, health-conscious people. The strong sports-playing trend among this group is facilitating growth...
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