New Market Research Report: Deodorants in Iran
Deodorants is a category which is dominated by a handful of leading international brands, mainly imported premium brands. Premium deodorants performed very well in Iran during 2012, with Unilever Iran Co's value share increasing to 28% through its Rexona and Axe brands and Shekofa Kish Co's value share increasing to 50% through its Nivea brand. These brands continued to compete strongly on retail shelves. Well-known brands such as 8x4, Rexona, Gillette and Fa all made attempts to target a wider...
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