Recent Study: Naturally Healthy Beverages in Venezuela
Growth in total NH beverages current value sales in 2012 was down on 2011, and also slower than the CAGR for the entire review period. This was mainly due to price controls imposed by the Venezuelan government in an effort to damp down inflation and ensure that essential goods remained affordable to lower income consumers. Price controls had the added effect of discouraging investment in new launches and marketing activities, however. Moreover, in some categories price controls resulted in...
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