New Market Research Report: Fragrances in Iran
Fragrances in Iran continues to be characterised by the strong presence of counterfeit products. Among premium fragrances, a very diverse range of brands is available in Iran, with counterfeit products dominating. Several wholesalers believe that at least 90% of premium fragrances sold in Iran in any given year are sold under fake brands, which makes any investment by key multinationals very difficult. At the same time, mass fragrances are threatened by the very strong competition from...
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