New Market Report Now Available: Better for You Beverages in Portugal
BFY beverages performed weakly in 2012, despite the broader health and wellness trend that continues to have an effect on consumer purchasing behaviour in Portugal. The global financial crisis has left Portuguese consumers increasingly value-conscious, with a lower price potentially taking preference over a product that contains less sugar, fat or caffeine. Consumer confidence remained low during 2012, driven by media coverage of sovereign debt problems and a general weakening of the global...
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