New Market Report: Lion Corp in Beauty and Personal Care (World)
Lion Corp remains heavily dependent on its domestic Japanese market, which accounted for nearly 80% of its total beauty and personal care sales in 2012. Lion is committed to reducing its reliance on this mature and highly competitive market by penetrating into high growth emerging markets in Asia Pacific, with a specific focus on oral care. The company aims to establish itself as the leading oral care player in the region.
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