New Market Study Published: Baby and Child-Specific Products in Belgium
Sales in baby and child-specific products are governed by ambivalent factors. On one side, the natural or "without" trend still sustained sales in 2012. This trend saw a sudden eruption in the middle of the review period, supported by websites, forums and TV broadcasts, particularly from France and the UK. In Belgium, the trend grew dramatically from 2011 and, whilst present in many product areas of beauty and personal care, was particularly strong in baby and child-specific products in 2012.
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