Soft Drinks in Thailand - New Report Available
Carbonates faced a major change as Serm Suk came to an end of its bottling contract with Pepsi-Cola (Thai) Trading Co Ltd on 1 November 2012. Without the distribution by Serm Suk, the leading position of Pepsi was shaken. Furthermore, the launch of Est by Serm Suk had an overall impact on soft drinks. Est's competition with top international brands ignited excitement amongst consumers of carbonates, who resumed their purchases after a sales decline earlier in the review period. On...
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