Hair Care in Belgium - New Market Report
Hair care is subject to a paradoxical phenomenon. In 2011-2012, the level of innovation has rarely been so high during the review period, as illustrated by new concepts such as dry shampoos or the growing use of foam in colourants. Coupled with the strong performance of male-specific brands, notably thanks to the entrance of Unilever's Axe, this should have resulted in a rather dynamic performance in the category. However, hair care failed to take off again in 2012 due to...
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