Organic Beverages in India: New Research Report Available at Fast Market Research
The increasing trend towards healthy beverages spurred interest in organic beverages as well. Emphasising the fact that these are processed without any pesticides or fertilisers, companies put their products into modern trade channels, exactly targeting the audience that wants to be seen as environmentally conscious consumers. The result was the 34% increase in sales to Rs1.2 billion in 2012, a high rate by any measure.
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