Market Report, "Wine in Bulgaria", Published
As the Bulgarian economy continued to experience yet another year with a decelerated growth of less than 1%, the wine category was the one among the three key alcoholic drinks categories that felt its effects most acutely. The underperformance came from the negative development of still red wine, sparkling wine and fortified wine and vermouth. Modest growth was displayed by white wine, which proved to be most resistant to switches in consumer behaviour.
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