New Market Study, "Skin Care in India", Has Been Published
In 2012 manufacturers continued to introduce crossover skin care products which offered multi benefits, such as sun care and moisturiser. However, crossover products were prominent mainly in anti-agers, which were a blend between anti-agers and sun care products. Interestingly, in addition to whitening, consumers started to look for new claims, such as spot reduction, spot removal and brightening, which were considered symbolic of healthy skin. To tap into the growing demand for such benefits,...
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