Report Published: "Deodorants in Ireland"
Despite assurances that Ireland is emerging from recessionary conditions, retailers continued to attempt to boost both value and volume sales by means of prolific promotional activity, with leading branded lines, such as Lynx and Nivea, being the most popular targets for multi-purchase discounting within deodorants. Multi-buy discounting appeals to consumers and retailers alike as it allows consumers to feel they are making a significant immediate saving, whilst bulk buying solidifies the idea...
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