New Market Research Report: Digestive Remedies in Saudi Arabia
There was a growing consumer confidence in terms of self-medication with digestive remedies in the latter half of the review period. This was driven by rising advertising for brands such as GlaxoSmithKline's Gaviscon in antacids, particularly via regional satellite TV channels. In addition, consumers generally became more knowledgeable about digestive disorders, their causes and their cures due to rising internet access. Consumers notably became more willing to self-medicate for their children,...
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