New Market Study Published: Cider/Perry in Latvia
Cider/perry appeared on the Latvian market earlier than RTDs/high-strength premixes started to develop, so the category showed year-on-year growth prior to 2007. However, it showed a negative performance through much of the review period, being adversely affected both by the economic crisis and the increasing competition from RTDs. After a 3% post-crisis increase in total volume sales in 2011, cider/perry sales declined again in 2012; it was outperformed by more innovative categories.
View full press release