New Market Research Report: Surface Care in Belgium
In 2012, the specialisation trend within surface care that fuelled sales from mid-2010 to mid-2011 lost its intensity. Before mid-2011, Belgian consumers wanted surface care products that targeted specific surfaces and tasks. During that period, kitchen cleaners and bathroom cleaners as well as descalers enjoyed great success. According to manufacturers, Belgians wanted powerful and specific products and were willing to pay for more sophisticated products to maintain the appearance of specific...
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