Recent Study: Sun Care in the Netherlands
Sun care is still a relatively small-scale category in the Netherlands, although value growth was strong in the review period with more Dutch consumers becoming aware of the need for sun protection. In 2012 sun care registered a minor growth of 1% in value sales after a decline in value sales in the previous year. A slight improvement in summer weather was a main reason for the increase in value sales, as the summer of 2011 was seen as particularly...
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