Concentrates in Russia - New Market Research Report
Concentrates saw little change in 2012. The industry was stagnant for the most part, with players rarely advertising their brands in the media. Powder concentrates used to be popular between 1990 and 1995 and the leading brands were well supported by strong promotional activities. As the early years of the post-Soviet are considered to be among the most difficult for Russian consumers, concentrates are now associated with past hardships. Usually, powder concentrates are purchased by low-income...
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